{"id":13603,"date":"2025-11-06T17:08:50","date_gmt":"2025-11-06T17:08:50","guid":{"rendered":"https:\/\/cineeco.pt\/edicao-2024\/ray-the-rug\/"},"modified":"2025-11-09T17:52:06","modified_gmt":"2025-11-09T17:52:06","slug":"ray-the-rug","status":"publish","type":"edicao_2024","link":"https:\/\/cineeco.pt\/en\/edition\/2025\/ray-the-rug\/","title":{"rendered":"RAY THE RUG"},"content":{"rendered":"\n<p>Ray shares his tragic past: &#8220;I lost my mother when I was a little cub. Actually, I didn&#8217;t lose her &#8211; she was murdered&#8230; by a human.&#8221; His appeal is heartfelt: &#8220;A tiger can&#8217;t change its stripes, but you can,&#8221; transforming him from a symbol of loss into an actor for change. With simple, innovative visuals and a direct message that captivates audiences, generating over a million views in the first few weeks, this campaign demonstrates the power of creativity to inspire action and underlines the urgent need to protect one of the planet&#8217;s most iconic species.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ray shares his tragic past: &#8220;I lost my mother when I was a little cub. Actually, I didn&#8217;t lose her &#8211; she was murdered&#8230; by a human.&#8221; His appeal is heartfelt: &#8220;A tiger can&#8217;t change its stripes, but you can,&#8221; transforming him from a symbol of loss into an actor for change. 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