Ray shares his tragic past: “I lost my mother when I was a little cub. Actually, I didn’t lose her – she was murdered… by a human.” His appeal is heartfelt: “A tiger can’t change its stripes, but you can,” transforming him from a symbol of loss into an actor for change. With simple, innovative visuals and a direct message that captivates audiences, generating over a million views in the first few weeks, this campaign demonstrates the power of creativity to inspire action and underlines the urgent need to protect one of the planet’s most iconic species.